Programs - 2011

February 16, 2011 FREE CASA WEBINAR SPONSORED BY ASJ PARTNERSg
Presented by: Steve Isenberg, President, ASJ Partners

Topic:
“Web Site & Search Engine Optimization (SEO)”

Time:
12:00pm – 1:00pm

Downloads:
Steve Isenberg Bio
Registration Form
March 17th, 2011 Cancelled
April 6th, 2011 Tom Erb's Selling Staffing Services in 2011 followed by hosted cocktail reception by Essential StaffCARE

Topic:
“CASA Staffing Sales Workshop
By Staffing Professionals, for Staffing Professionals ”

Join us for our staffing sales workshop - a full day of intensive sales training specifically for the staffing industry presented by staffing sales expert Tom Erb.

During this workshop, Tom will walk through the entire sales process from prospecting to closing. Areas of focus will include:
  • Prospecting - Your Sales Foundation
  • Selling Value in a Commoditized Industry
  • Time Management for Staffing Sales
  • Leveraging Technology (LinkedIn, Twitter, and others)
  • Power Networking
  • High-Percentage Closing
Unlike most training where once it's done you have to figure out how to use it, our workshop integrates the creation of the sales plan into the training. At the end of the second day, each participant will leave with a complete, detailed sales plan they can immediately put into action!

"The feedback from the 3 Callos staff that attended your recent sales seminar was excellent. I hope to be sending more in the future."

Eric Sutton, CPC - VP of Administration
The Callos Companies

Location:
St. Gregory Hotel
2033 M Street, NW
Washington, DC 20036

Registration 12:30pm, presentation 1-4pm, happy hour 4-5:30pm

Member cost $100, $125 non-members

*group discounts of 20% for more than one attendee from the same company

Downloads:
Tom Erb Bio
Registration Form
May 11, 2011 FREE Webinar

Leads. Leads. Leads. Getting prospects to want to talk to you!

Presented by:
David Searns, President & CEO of Haley Marketing Group

Time:
May 11, 2011 (Wednesday)
1:00 PM EST
60 Minutes

Overview
We're not hiring. We don't use staffing services. We're happy with someone else.

You've heard it all before. And probably more times than you'd like. But what can you do to get more prospects interested in speaking with you? Better yet, what can you do to get them to call you first?

In this one-hour presentation, we'll review strategies and tactics for getting the phone to ring. From Inbound Marketing best practices to creative (and compelling) offers, you're sure to leave with LOTS of new ideas for your marketing.

You will learn:
  • What Inbound Marketing is and how to use it
  • How to create "irresistible offers"
  • Best practices in landing page design
  • How to become a trusted advisor and a source of ideas
Plus you will see several examples of award winning marketing campaigns designed by Haley Marketing.

About the Presenter
David Searns is President & CEO of Haley Marketing Group.

David and his team at Haley Marketing focus exclusively on marketing strategies for staffing and recruiting firms. They specialize in website design, email, social media and search marketing, integrated direct marketing and creative services for the industry.

Prior to forming Haley Marketing, David was Director of Marketing for a Western New York temporary staffing and direct placement service. He holds an MBA from the Wharton School of the University of Pennsylvania and a Bachelor's in Management Information Systems from Clarkson University.

For more information about Haley Marketing, please visit www.haleymarketing.com. You can download their marketing best practices guide at www.haleymarketing.com/marketingguide

LINK TO RESERVE A SEAT:
https://www1.gotomeeting.com/register/921763257
June 2nd, 2011 FREE PROGRAM

Promoting Best Practices in Hiring, Retaining,
and Marketing to People with Disabilities!

FREE PROGRAM IS CANCELLED

Presented by:  The Honorable Katherine O. McCary
June 2, 2011 (Thursday)



For Questions, Please contact Eliza Deang, CASA Administrator
E-mail: elizacasa@mail.bullhorn.com
Phone: 301.630.6655
Web site: http://www.capitalareastaffingassociation.com

June 18th, 2011 John Walters/Essential StaffCARE FREE webinar on What Every Staffing Professional Needs to Know about Health Care Reform
July 13, 2011 FREE WEBINAR

"Future of Recruiting and Social Media"

Presented by: Andrew Hally, Vice President of Marketing for Bullhorn
July 13, 2011 (Wednesday)
12:00 PM EST
60 Minutes
Overview
Thriving in the Social Media Age
Social media is transforming the way people and firms communicate and do business across almost all industries. Its impact on staffing, a profession built on relationships, will be profound. While social media's transparency and easy access to information about other people erode the value of some traditional recruiting practices, it also offers more effective avenues for sourcing and business development that are tailor-made for staffing professionals.

Andrew Hally is the VP of Marketing for Bullhorn and Bullhorn Reach, the first search and social media recruitment and business development application. Andrew will share data and insight gleaned from more than half a million social recruiting interactions to shed led on four topics of critical importance to staffing professionals:

  • How recruiters are adopting social media
  • The different approaches needed for LinkedIn, Facebook and Twitter
  • Getting started with social recruiting
  • Staff turnover in a social media world

About the Presenter
Andrew Hally is the Vice President of Marketing for Bullhorn. He leads the marketing team and is responsible for nurturing a vibrant and authentic brand, communicating the Bullhorn story, generating demand, and feeding a customer-centric business culture. Before joining Bullhorn, Andrew was the Vice President of Product Marketing at Unica Corporation, a leading global provider of enterprise and on demand software for marketing organizations. Prior to joining Unica, he led the marketing team at SensAble Technologies and held product management and marketing roles at White Pine Software. He began his career in management consulting and venture capital. He has spoken at dozens of marketing venues, authored numerous articles and blog postings on the subject of marketing, and instructed classes on marketing analytics. Andrew graduated magna cum laude with a BA in Economics and Government from Harvard University.

LINK TO RESERVE A SEAT: https://www1.gotomeeting.com/register/726680705

For Questions, Please contact Eliza Deang, CASA Administrator
E-mail: elizacasa@mail.bullhorn.com
Phone: 301.630.6655
Web site: http://www.capitalareastaffingassociation.com
September 28, 2011
CASA Employee of the Year Banquet

Please join the American Staffing Association, the Capital Area Staffing Association and honored nominees for the "2011 CASA Staffing Employee of the Year" annual awards banquet on September 28th, at the St. Gregory Hotel in Washington DC.

Our featured speaker is Bill Yoh, Chairman of American Staffing Association. We will recognize all nominees and hear from the "2011 CASA Staffing Employee of the Year" and their nominating firm. This tribute is always an amazing testament to our industry and the individuals who make it great.

Mark your calendars for this extraordinary evening of fun, networking and information.

Downloads:
Program Flyer
Registration Form
October 26-29, 2011 Staffing World/New Orleans
November
TBD
December
TBD

Capital area Staffing Association (CASA) Relies on Bullhorn. Click here to find out more.

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